White Springs

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White Springs
  • PROJECT
  • SOLUTION
  • BENEFITS

Project Background
White Springs is a leading sales technology company which connects the unique thinking process of any sales methodology with the execution and tracking power of any (CRM) Customer Relationship Management System.

The company engages in joint ventures with sales methodology authors in which the authors brand the applications White Springs builds as their own and distribute them either via their own direct and indirect sales channels or through the White Springs sales community.

Based in San Mateo, California and Oxford, UK, White Springs is the leading light in the Sales Methdology Technology market place. White Springs through expansion is looking to increase awareness and visibility within the industry. As a result a complete branding and corporate identity overhaul was required to coincide with a reworking of the coroporate web site.

Solution Delivered
White Springs Corporate website was delivered incorporating the new corporate and brand identity to enhance it's online communications. Search engine optimisation was carried out to improve the web site visibility through the leading search engines to ensure that the site was found using key industry jargon.

Web site structure and layout was also analysed to improve the user experience and data delivery throughout the site. This also encompassed a database driven offering to allow dynamic content to be added via a bespoke content management system putting the White Springs team in total control of the site.

Key Benefits

  • Improved search engine ranking
  • Increased site traffic
  • Content Management allowed instant updates of product and company news and press releases
  • Increased brand awareness
  • Improved visibility within the technology industry
PROJECT DATA
Client:
White Springs
Industry:
Sales Methodology Software
Project:
Corporate Web Site
Project URL:
www.white-springs.com
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